From the category archives:

网络营销[Online Marketing]

eBay店铺可以参考的一些资料

by 丁的老头 on 2010年07月12日

电邮通知买家货运情况的邮件模板:
Dear( buyer name ),
Thank you for shopping with us. Your item has been shipped on Sep.28.

The details as below:
Tracking number: RR517827960CN
You can track by Deutsche Post Customs hotline( Tel#: 069-97502140 )

For your information:
1. International shipping requires more complicated shipping procedures ( such as both countries customs,transit stations etc. ). it will probably take longer time for your items to arrive at the final destination. Thank you for your understanding on this matter.

2. Usually there will be a delay on the delivery update system; you may consider tracking your items in a few days time.

Once again,thank you for bidding and hope you like your purchase. If you are satisfied with the purchase and our total service,your comment is very important in our business success. Please take a minute to leave us a positive feedback with an overall Detailed Selling Rating「DSR」of 5.

If you have any question, feel free to contact us anytime.

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Different strategies on different sale channels

by 丁的老头 on 2010年07月7日

1.eBay

①.Don’t rely upon eBay exclusively as your main sales income and profit venue.

②.Take advantage of “eBay store” program to minimize listing fees.

③.List quantity store-based products,highlight some auctions with aggressive price to bring attention to store-based listings.

④.Cover products cost,store fees,listing fees,final value fees,paypal&banking fees to calculate your profit.

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稳赚eBay市场十步走(转载)

by 丁的老头 on 2010年06月20日

发现这篇文章可以作为eBay乃至所有在线c2c销售的指导方针,好文章不保存可惜了,故转载之。

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最近在找实体货源,研究了些许东西,主要是关于如何从各个平台中寻找差价,如何开发被忽视的资源渠道以及利用线上线下、长于生产却短于营销的货源提供商、中外产品及环境差异等方面的。在研究中发现2个互相对立但又互相转化的因素,这2个因素作用于同个人在做营销时的2个阶段,虽然这2个因素在不同的阶段有着不同的优先顺序,但我的标题还是用了“outweigh”一词,算是强调我对于这次研究中的逆向思维的肯定与注重吧。

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The Step By Step Dropshipping Guide

by 丁的老头 on 2010年05月21日

1.Find Hot Ebay Products that are selling at least 60%-90% of those being listed.If there are no bids on products,avoid.Clothing is always hot,try it out,you won’t be disappointed.

2.Target your selling to new or those starting out selling on ebay.why?they don’t know the wholesale marketplace,and don’t have contacts with suppliers or liquidators.you do!

3.Find Liquidators that will dropship for you.

4.Learn what your liquidators have in stock in bulk,and want to get rid of fast.the more they have the better.as it’ll take your ad 1-3 weeks to get a buyer,and when you do,you want them to still have stock to sell.

5.Place your ad.free or rent a membership ad space for $150 or more per month.

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我们玩的流量中介游戏,你看懂了吗?

by 丁的老头 on 2010年04月20日

最近某网友同我分享了一本非常好的书,阅毕顿觉自己看待Affiliate Marketing的高度又提升了一层,有了新的体悟,这非常好,这种感觉很过瘾。很多事,都是纸糊的,而好书就是帮你捅破这层纸,让本来就聪明的你把事情看得更清楚,有种“哦,这样也行啊”的感慨。由于这网友的要求,我就不说出此书的名字,也不共享此书了,但我会在这日志中提到本书的精要,这也是我觉得非常精彩的地方,藏着难受啊。更为重要的是,这书的一些提法是我以前认识比较模糊的,结果它给点明了,非常受用。那么,我们开始吧。

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个人网络创业的简单模式—Dropshipping创业

by 丁的老头 on 2010年02月21日

Dropshipping就是做中间商(Middlemen),把生产商或批发商和在寻找这种产品的客户连接起来,批发价和零售价的差价便是利润,要说费用的话最基础的就是showroom的租金等基本开支,相对于完整的产销生意,可以说Dropshipping是挑最轻松的一环来做的。还有很重要的一个因素就是付款方式,我们公司不仅给一些老中间商一些超低价,而且在付款方式上接受1个月左右的转账支票或者现金支票,这些调货的收的是客户的cash,而开张1个月的支票就把生意做成了,其资金压力就很小,生意周转也会大大地顺利,你说这些该死的调货的生意能不好做吗?其实供货商对这些中间商是既爱又恨,恨的是拿的价格比直客低比较多,利润会下降,更重要的是他们是直接的竞争对手;爱的是他们能带来生意,有些客户就认准他们了,只和他们做生意,所以他们是衣食父母。于是就在这样一个有趣的循环中你来我往,推杯换盏……

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什么是squeeze page?和landing page有什么区别?

by 丁的老头 on 2010年02月8日

Squeeze Page是电子邮件营销(Email Marketing)中的用语,并且是整个邮件营销中最重要也难以控制的一环。在做联署营销时,我会用到很多书和很多软件,打开这些书和软件的页面后呢,很多基本上都会出现一个收集访问者email的小框。这些小框中有文字、图片甚至是视频,再配以一些具有冲击力的call to action,让你冲动得把自己的名字和email填上去再点提交。然后对方的autoresponder程序会发一封邮件到你填写的邮箱,让你点击链接确认邮箱的有效性或者直接把许诺的免费报告、免费电子书或者试用版的软件发给你。

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Landing Page(登陆页)是什么?干什么用的?

by 丁的老头 on 2010年02月7日

Landing Page就是登陆页,用户点击任何链接后到达你网站的任意页面,该页面即使登陆页面,就是访问者land到你的网页上,故称landing page。

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Top 10 Deadlist Internet Marketing Mistakes

by 丁的老头 on 2010年01月24日

2.Everybody is using the same advertisements.you need to have a powerful pre-sale program based on your live experience and knowledge of the products.give people the proof you have used the products and convince them it’s worth the money they will give you.

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