今年要做的LED灯产品，我们已经在准备相关资料了，公司的注册，产品目录的制作，网站的SEO，B2B平台的加入，国外展会的准备，等等。
我这边要把网站做好，SEO好，提高访问者到询盘的转化率，这是我的工作。不仅仅是LED灯网站，剩下的其他产品网站还有我们外贸B2C项目也是如此。
什么产品，对我们来说只是一个关键词而已，并没有什么不同。也没有什么词好做，什么词不好做的区别。我们做的是外贸站，就是做对应的产品跟我们生意模式相符合的关键词，如led lights，led lighting manufacturer等等。
我做SEO，不挑词，好上要上，不好上就等硬起来再上。
这个LED网站，我弄了一个首页demo视频，还有3个customer testimonials，这些视频都是为了提高访问者到询盘之间的转化率，询盘到订单之间的转化率就是外贸业务员沟通水准和我们产品本身质量、价格等因素来决定的了，这个今年我几乎不管，我只做我最擅长的部分，并发挥到极致。
当然，这个LED灯站要提高转化率还得把我们要准备好的样本册级别的高质量图片和产品参数放在网站上，还有网站的web copy要重新再写一下，这个就比较考验web copy写作者对LED灯外贸及生产有一个比较好的了解。
这个让我想起了之间做huabotrading.com，那些web copy全部是我写的，可是我对促销品外贸行业一窍不通。我就想了个办法，拿了一本环球资源的英文杂志，就是促销礼品行业的，把百来页的杂志全看了一遍，特别留意上面打广告的促销礼品外贸企业是如何撰写高质量的广告词来吸引客商的。那么，我记录下来以后再整合一下就是现在华博上面的web copy了。我想，任何行业要写好的web copy，且写作者不懂这个行业都可以使用这个方法去编写能使访问者转化成询盘的persuasive web copy。好吧，下一步，我改去弄本LED灯的行业杂志，再走一次，那么就可以期待好的LED灯网站的web copy了。
好了，把那几个视频弄上来。
这个首页demo视频的缺点在于没有产品图片跟很好的公司logo要brand自己的品牌，产品目录我们还没整出来，公司logo以及整套VI元素我们也要时间去制作，这个工作得慢慢搞，所以目前我们就把我们公司以及offer向访问者介绍了一下，我提到的是我们以后要去改进的。
还有这3个customer testimonial视频，我之前想用图片和文字来表示，不过想想还是真人来讲 how pleased to work with us 会更有说服力。
附上台词吧，他们没有完全按照台词念……
Hi,my name is John Marshall and i work for a LED lights importing and dealing company in the US.
What can I say about our LED lighting products business in the US. Yoda LED has certainly had the desired effect in boosting our LED lights dealing business and sales volume. Before starting out with Yoda LED,it was always a problem and headache to handle with multi LED lights manufacturers and exporters from China, however, now through the close work with Yoda LED company,they handle most of the quality control and artwork designing problems,we have less concern about these issues now. We still have much work to do to maintain and grow our business and that will continue with Yoda Led company. Not bad when you consider up until a few months ago we were languishing way down due to long production time! Now we can sit back and stay relaxed and i definitely recommend Yoda LED to be good LED lights dealing partner from China.
Hi,my name is Kate Smith,i am a sourcing manager from an australian company.
Just a few words to say how pleased l am with purchasing from Yoda LED company.Since we started sourcing LED lights from Chinese manufacturers 3 years ago,we’ve managed to cut our buying cost down and keep more pure profits. For another rush order,we need 350,000 pcs LED bulbs,and we’ve got only 20 days,Yoda LED company take the rush order even with no extra fee! And they delivered this order before our timeframe,i’d really want to thank you for helping us with this order, keep up the good work.
hi,my name is Keith Thompson,i am the owner of a Canadian LED lights dealing company in Ottwa.
I had always had a problem choosing the right LED lights manufacturer and dealing partners,’cause we want to be more cost effective. Once I started working with Yoda LED, this problem started to change in a short space of time. Over the past two years, my business had a 323% increase in sales amount and Yoda LED company had always been an ideal and loyal partner from the East. The same applied to my friend’s company which is a totally new offline LED lights trading business. I still have a long way to go but Yoda LED has done something very special for me. First and foremost it raised my morale as a LED lighting products business through tangible results. Highly recommended.
这个光头胖子哥，好不专业哦，老看台词，眼睛都不对准摄像机……
能请教博主 demo视频是什么软件做的么？
testimonials 在fiverr上找的？